We teamed up with 6Degrees Agency to help bring a groundbreaking WNBA All-Star Weekend to Chicago, celebrating the iconic Candace Parker. The event gave fans an exclusive opportunity to meet Candace, engage with cutting-edge Meta technology, and get a first look at her highly anticipated shoe line with Adidas.

Our team designed a striking interactive art installation that harnessed the power of Meta x Instagram Reels technology, creating dynamic user-generated content (UGC) moments for attendees. At the heart of the venue, we placed a sculptural “photo moment” at the center of the dance floor, drawing the crowd's attention and setting the tone for the entire experience. Inspired by basketball hoops but wrapped in a sleek, mirrored finish, these contemporary sculptures not only paid homage to the sport but also elevated the event’s luxury atmosphere. The installation provided a stunning visual centerpiece that encouraged social media engagement, while seamlessly blending art, culture, and high-end branding.

CHICAGO, IL, USA