Method was proud to produce and design an exclusive pop-up activation for the highly anticipated launch of the Puma x Cordae Slipstream sneaker. Sponsored by Footlocker and in collaboration with 6Degree Creative and the Hi Level Brand, this event was strategically located at the epicenter of Chicago’s State Street, timed perfectly with the Lollapalooza weekend.

Our vision was to craft an edgy, dynamic, and elevated lounge experience that captured the essence of street style while offering Lollapalooza attendees a truly immersive environment. Method's design expertise shone through in every detail, from creating an interactive photo moment with sneaker displays at the heart of the venue to encourage user-generated content (UGC) and online buzz, to transforming the space with live projections and strategic lighting design.

The event was an unforgettable blend of art, culture, and streetwear, featuring live music performances by local talent, including rapper Cordae. We brought energy to the space with an interactive basketball court, offering guests a chance to shoot some hoops, alongside providing customizable product experiences, hospitality, and catering services. Method’s meticulous design extended to the Point-of-Sale area, enhancing the consumer journey and creating seamless access to exclusive sneakers and apparel.

Our thoughtful design also included an interview space perfectly curated for Cordae and Complex magazine, ensuring every detail was executed with precision. This activation set a new standard for pop-up experiences during Lollapalooza, driving increased sales, heightened engagement, and creating an unforgettable, design-forward experience that left a lasting impression on the heart of Chicago.

CHICAGO, IL, USA