We were excited to bring Post Malone’s innovative hard seltzer brand, SKRT, to life with an experiential activation at Summer Smash’s Lyrical Lemonade Festival in Chicago. We designed a dynamic branded experience that drew inspiration from the thrilling world of race car pit stops, creating a bold and immersive launch moment for the brand.

At the heart of this activation, a striking sculptural installation mimicking gas pumps greeted festival-goers in front of the retail booth, offering an eye-catching and memorable visual. The SKRT pit stop was more than just a place to fuel up; it was a sensory playground where visitors could explore playful, interactive elements designed to engage and delight. From the moment they stepped into the space, guests were invited to recharge, unwind, and dive into an unforgettable experience that blended creativity, fun, and brand storytelling.

CHICAGO, IL, US